NMIMS Executive MBA in Marketing Management

In the rapidly competitive business scenario of today, marketing is responsible for driving growth, building brands, and maintaining customer loyalty. For working professionals who want to enhance their marketing skills while carrying on their career, NMIMS Global's Executive MBA in Marketing Management provides the ideal combination of academic rigor, industry applicability, and ease of learning.

About NMIMS and Its Executive MBA Program

Narsee Monjee Institute of Management Studies (NMIMS) is a top Indian business school recognized for its new-generation courses and industry-specific curriculum. With over four decades of history, NMIMS has been among the most popular institutions for management studies in India.

Executive MBA in Marketing Management is under NMIMS Global Access School for Continuing Education (NGA-SCE) and is open to working professionals only who wish to reach the top of the corporate ladder without disrupting their work path. It is most appropriate for mid-management level managers, entrepreneurs, or professionals from a non-marketing background who wish to make a transition to the field of marketing.

Program Overview

Executive MBA in Marketing Management is a two-year postgraduate programme that provides comprehensive knowledge of major marketing concepts, strategic thinking, and digital revolution. Conducted on a web-based platform, it enables professionals to study at their own pace and implement their learning in real-time at their workplaces.

Major Features:

Duration: 2 years

Mode: Online + Weekend live sessions

Eligibility: Bachelor's degree (minimum 50%) + 2 years of work experience

Flexibility: Study anytime, anywhere through recorded lectures and online interaction with faculties

Recognition: UGC-approved, AICTE-approved

Curriculum and Learning Outcomes

NMIMS Executive MBA in Marketing curriculum is designed to provide a complete learning experience in all the core topics of marketing as well as business strategy. There are four semesters of courses, which both cover foundational courses and advanced course topics.

Few of the central subjects are:

Marketing Management

Consumer Behavior

Sales and Distribution Management

Brand Management

Digital Marketing

Integrated Marketing Communications

Strategic Marketing

Business Economics

Marketing Analytics

The course also comprises case studies, assignments, and project work to promote practical knowledge and decision-making abilities. The focus on real-world application guarantees that students not just understand theoretical concepts but also understand how to provide practical solutions to real business problems.

Why Choose NMIMS Executive MBA in Marketing?

1. Flexibility for Working Professionals

The weekend live classes and online website make it really easy for corporate professionals with busy schedules. Irrespective of whether you are a corporate professional or an entrepreneur, the flexibility allows you to learn without it impacting your work-life balance.

2. Industry-Relevant Curriculum

The curriculum is developed in collaboration with industry specialists and updated from time to time to incorporate latest trends, such as digital marketing, data analytics, and evolving consumer behavior trends. This renders it extremely relevant in the digital-first market scenario of the present times.

3. Credibility and Recognition

NMIMS is a well-established brand in management education, and its Executive MBA courses are accepted by top corporates. The UGC entitlement means that your degree is not only valuable in India but also across the globe.

4. Experienced Faculty and Interactive Learning

The program has instructors with a combination of scholarly accomplishments and real-world industry experience. Live lectures, question-and-answer sessions, and peer-to-peer exchanges reproduce a classroom setting, resulting in more participation and learning.

5. Career Growth Prospects

Candidates of this course usually experience career advancement in designations like Brand Manager, Marketing Strategist, Product Manager, Digital Marketing Head, or Chief Marketing Officer (CMO). The skills also prove useful to be an entrepreneur or a consultant.

Who Can Apply?

The course is perfect for:

Marketing executives who target leadership positions

Executives from other areas seeking a move to marketing

Entrepreneurs who wish to learn about market positioning and branding

Mid- to senior-level managers looking to enhance their skills for a promotion

Those who wish to pursue an MBA without quitting their present job

Placement and Career Guidance

Even though this is an online learning program, NMIMS Global offers great career guidance through:

Having access to a career services team dedicated to them

Virtual recruitment drives and career fairs

Industry leader webinars and sessions

Alumni networking opportunities

The NMIMS alumni network is large and powerful, which can be of great assistance regarding mentorship, referral to job opportunities, and professional networks.

Admission Process

Application is easy and fully online. Candidates will have to fill out the form, upload supporting documents (work experience and academic records), and pay the fee. There's no entrance exam, but academic credentials and professional experience are desirable.

Conclusion

In a rapidly changing consumer expectations-driven world, a solid marketing foundation is more important than ever. The NMIMS Executive MBA in Marketing Management equips professionals to become outstanding marketing leadership roles through the skills, knowledge, and confidence it instills. With its flexible learning calendar, industry-relevant curriculum, and legendary brand name, it offers the perfect platform to take your career to the next level without keeping it on hold.

If you wish to hone your marketing skills and accelerate your career, this course is well worth considering.